Chief Marketing Officer (CMO) Consultant (Contractor)

About Success Tutoring

Success Tutoring is one of the fastest-growing education franchisors, empowering K-12 students through personalised learning and a motivation-driven tutoring model. With a rapidly expanding franchise network across Australia and international markets, we are redefining the tutoring industry and building a global brand that inspires, uplifts, and creates impact through education.

Role Overview

We are seeking a strategic, high-performing Chief Marketing Officer (CMO) Consultant to lead and elevate our marketing function on a part-time basis. This role is ideal for an experienced marketing leader who thrives in a fast-paced, entrepreneurial environment and is passionate about building world-class marketing engines for growing franchise brands.

You will guide our marketing team, shape brand strategy, and drive demand-generation initiatives to support both franchise growth and student enrolments across the network.

This is a consultancy-based role with flexible hours, reporting directly to the CEO.

Key Responsibilities

• Strategic Leadership

• Develop and refine the company-wide marketing strategy aligned with growth objectives.

• Advise the executive team on branding, positioning, and market opportunities.

• Oversee marketing calendar, launch campaigns, and performance planning.

• Team Leadership & Management

• Lead and mentor a team of marketing assistants focused on content, social media, and CRM campaigns.

• Implement accountability, productivity systems, and creative workflows.

• Run weekly marketing stand-ups and reporting meetings.

• Growth & Demand Generation

• Design and optimise funnels for franchise recruitment and student acquisition.

• Oversee paid ads strategy (Meta, Google, TikTok), email marketing, content strategy, and partnerships.

• Ensure landing pages, websites, and conversion systems are optimised.

• Brand & Creative Direction

• Maintain and evolve brand tone, creative direction, and campaign quality.

• Review and approve key marketing content.

• Support the growth of video-based personal branding and PR opportunities.

• Data & Reporting

• Monitor dashboards and KPIs across CAC, CPL, LTV, engagement, and funnel performance.

• Implement tracking systems and attribution reporting.

Type & Structure

• Contractor and Retainer model (~8 hours per week)
• Remote work with flexibility
• Available for weekly leadership check-ins, team calls, and performance reporting

Compensation

• $60–$150 per hour (depending on experience)
• Retainer structure aligned to weekly hours

Why Join Us?

• Shape the marketing engine of a fast-scaling global education brand
• Work directly with the CEO & executive leadership team
• Lead a motivated team and build scalable marketing systems
• Flexible, high-impact strategic role

Requirements

• Proven experience as a senior marketing leader or CMO (preferably in franchising, education, or multi-site brands)

• Deep knowledge of digital marketing funnels, paid ads, content marketing, and brand building

• Demonstrated ability to lead, coach, and scale marketing teams

• Analytical and data-driven with strong performance marketing understanding

• Highly organised, proactive, and execution-focused

• Strong communication and creative direction skills